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ssues like the centennial celebration, relationships with te
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McLarens new executive director Zak Brown says Formula One should aim to turn each grand prix into an occasion as big as the NFLs Super Bowl.Brown has experience in motorsport marketing and had been linked to a role with F1s incoming owners Liberty Media before taking his new job on the commercial side of McLaren last month. The Californian businessman believes the sport needs to do a better job of promoting itself in order to achieve the growth Liberty has in mind, and says F1 could learn a lot from the prestigious Super Bowl.I think we need to take a look at the weekend format and how F1 engages with the consumers in the grandstands, and how close can we get them to our teams on site, Brown said. We go to these cities and it needs to be a big event leading up to it.The Super Bowl does an excellent job. When they put on a Super Bowl they have a high level of fan engagement, come in to town and take over the cities, the hotels and the airport. Weve got 21 Super Bowls that we put on across the world, so Id like to see that in market.Brown hopes Liberty will also put more emphasis on expanding F1s digital content when it takes full control early next year.Then we have digital -- that we all talk about -- and its a fast paced environment where what worked today may or may not work tomorrow. Given that Liberty has a media-centric background - specifically Chase [Carey, CEO] has a media background - Ive got high expectations that they will do great things in the media space, which is ultimately how we reach the largest audience we can.Had Brown taken a job with Liberty he may have been at the centre of such decisions, but even in his new role he is confident he will have an impact on the sport through its decision-making bodies. McLaren has a full-time seat on the Strategy Group, which exists to formulate the long-term direction of F1, and Brown is hopeful he can use that as a forum to get his views across.Hopefully now Ill have a louder voice [in F1] -- being an American everyone expects me to be loud - but it will be about just having a seat at the table and sharing my views. I think business, whether its McLaren or Formula One, you can always improve and so Im going to push areas where I think it will be better for all of us. Im super excited about it, I think Formula One has tonnes of growth opportunity and I want to personally and professionally contribute to that. Cheap Jaguars Jerseys . -- Aaron Murray threw for 408 yards and three touchdowns, ran for another score, and led No. Logan Cooke Jersey . As the crowd erupted, Davis knocked the ball off the glass and back into his hands. With 1:14 to go in overtime, Davis sixth block also became his 17th rebound. That, along with his 32 points -- which tied a career high -- proved too much for Denver to overcome, and the Pelicans held on for their third straight victory, 111-107 on Sunday night. http://www.cheapjaguarsjerseysauthentic.com/ . -- Arizona raced out to a big lead and did not back off, hitting the accelerator instead. Tanner Lee Jersey . Ouellette, from Montreal, already has three Olympic gold medals since joining the team in 1999. Ronnie Harrison Jersey . Most important, perhaps, it went off without a hitch. Organizers poked a little fun at the now-infamous opening ceremony gaffe that saw only four out of five snowflakes open up into rings, leaving the Olympics logo one ring short. PALM BEACH, Florida - NHL commissioner Gary Bettman expects a review of the NHLs concussion spotter program at the next board meeting, during All-Star week in late January, but he praised the effectiveness of the program so far this season.He said he received no concerns from his ownership group about how the concussion spotter program, bulked up this season with centralized spotters in the New York player safety room, has been implemented.Actually, everybody thinks the spotter program is working great, just as it was intended, Bettman said.Wayne Gretzky spoke Friday after attending his first board meeting since leaving the then-Phoenix Coyotes in 2009. He applauded the use of centralized concussion spotters as part of the NHLs effort to better protect players.When I played -- one of my kids asked me if I ever got a concussion -- I can honestly tell you I dont even know, Gretzky said.?Because in those days theyd say, Take two aspirin tonight, tomorrow youre going to skate for an hour and were going to sweat it out of you. Thats what we did.We have so much more knowledge now from the doctor side of things, from the trainers, from the players themselves, and yet theres so much more to learn about it, Gretzky said. Is everybody perfectly happy when the best player gets pulled off? No. But its protocol -- thats what the rules are and youve got to live with it.There was criticism of the program recently after Edmontons Connor McDavid was pulled from a game against the Wild on Sunday when he was tripped and his chin hit the ice.McDavid and some of his teammates werent happy he was pulled from the game for concussion testing, tests he passed. There have also been concerns raised about putting in a backup gooalie without proper warm-up if a starting goalie is removed by a concussion spotter.ddddddddddddAs more high-profile cases emerge and the games increase in importance as the playoffs move closer, the debate will likely get louder. But thats exactly why the program is in place, Bettman said.The reason you have the spotter program is exactly for the instances the people are talking about because players typically ... dont want to come out of a game, Bettman said. We think being cautious, having protocols and enforcing them is the best way to ensure it. Does that mean some players are going to get pulled who didnt have concussions? Sure. But it also means were going to make sure the players who need to be off the ice are off the ice.The second day of the NHLs board of governors meetings passed without major news emerging. According to Bettman, the session was filled with routine informational updates, on issues like the centennial celebration, relationships with television rights holders and a World Cup wrap-up.Everybody in the room believes, as do we, that we were able to re-establish this event in a very big way, major way, Bettman said of the World Cup. There are a variety of things were focused on to do it even better the next time we do it, whenever that might be. I think people were pleased with it.The NHL also filled out its executive committee, adding Montreal Canadiens owner Geoff Molson and Winnipeg co-owner Mark Chipman to the committee in place of the late Ed Snider and Carolina owner Peter Karmanos.Information from the Associated Press was used in this report.? Cheap NFL Jerseys China Discount NFL Jerseys Cheap Jerseys 2019 Cheap Jerseys 2020 Cheap NFL Jerseys China Cheap NFL Jerseys Cheap NFL Jerseys China ' ' ' 


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